A Comparative Analysis Of The Hotels Across The World Essay

A Comparative Analysis Of The Hotels Across The World - Essay Example A comparative analysis of the three hotels will be done to analyse the differences as well as the similarities between them. The first is Bellagio. Bellagio is one of the luxury hotels located at Las Vegas. The quality of art and architecture in Bellagio attracts the customers mainly. It portrays the Italian culture. The main goal of the hotel is creating an ambience which will help the customers to understand the true value of the hotel by means of its constructions. Bellagio focuses on attracting the upper middle class of the society. It tries to bring in the wealthy customers and retain them by providing excellent services. The wonderful fountain dance shows along with the art and architecture, quality services and the casino game shows have helped the resort to the AAA five Diamond Award for 11 times. The second hotel is Sheraton Macao Hotel. It is a hotel situated in Macau. This hotel consisting of 3896 rooms is the biggest hotel in Macau. Sheraton Macao Hotel is built using the modern concept where the Family Suites and the Club Rooms give the view of the renowned Cotai Strip. The brand new hotel provides guest rooms to the customers portraying the state-of-arts having a balcony. The hotel provides six restaurants, bars and a gym. The target market of Sheraton Macao hotel is the upper class of the society. It has designed its services in such a manner which is affordable by the rich section of the society mostly. It mainly focuses on the rich families and also the tourists who visit Macao during their holiday seasons. The third hotel is New York Hilton Midtown. New York Hilton Midtown is situated in New York. It is the biggest hotel of the city and the 101st tallest hotel of the world. The hotel is a walking distance away from the premier attractions of the city i.e. Times Square, Fifth Avenue shopping, Radio-City Music Hall etc. The hotel has been built based on the modern concept and contains spacious guest rooms to provide on demand entertainment. The location of the hotel is within the reach of the city’s most popular attractions and the local transportations. New York Hilton Midtown is a 24 hours business centre where all important business meetings are held. Thus the main focus of the hotel is the business travellers. Each of these hotels has different concepts as well as different target markets. It is due to this reason that the services offered by them differ to a great extent. Each hotel has been able to achieve a competitive advantage over its competitors by implementing own marketing and pricing strategies. They have maintained a successful position in the market by choosing the concepts and target markets in relation to the environment. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Concept 4 Target Markets 5 Market Positioning 6 Experience offered 7 Planning and Design Solutions 8 Response to the environment 9 Conclusion 10 References 11 Introduction The design of a hotel plays an impor tant role in achieving competitive advantage in the hospitality industry. It helps to give a separate identity to a hotel and draw the attention of the customers towards it. Moreover, the quality of services provided by a hotel also helps it to achieve success in the industry. The project deals with the comparative analysis of three hotels from different geographical locations. This will help us to identify the similarities as well as the differences between the 3 hotels which have enabled these hotels to achieve success. Bellagio is one of the luxury hotels located at Las Vegas. The parent company of the hotel is MGM Resorts International. It was opened on 15th October, 1998. The hotel has been built after the demolition of the hotel and casino named Dunes (Saving America's Mustangs Foundation, 2012).