Personal Brand (i.e. a human being) Research Paper

Personal Brand (i.e. a human being) - Research Paper Example It is for this very reason; it is more difficult to manage personal brands as compared to products or services associated brands (Vitberg, 2010). Oprah Winfrey happens to be the single largest one-woman personal brand in the world (Haig, 2011). This is because the brand Oprah is associated with specific personality traits and the mass perception of the brand Oprah has been managed till date with apt astuteness, finesse and dexterity (Haig, 2011). As a result, Oprah commands a very high mass popularity and many of the leading brands in the world aspire to associate with brand Oprah to leverage their net brand appeal. Table of Contents Executive Summary ........................................................................................... 2 1.0 Introduction .................................................................................................... 4 2.0 SWOT Analysis of Brand Oprah ................................................................. 4 2.1 Strengths ......... ............................................................................................ 4 2.2 Weaknesses .................................................................................................. ... ........................................................................................................... 9 1.0 Introduction It is a matter of public knowledge that not only Oprah Winfrey happens to be the largest one-woman brand in the world, but also that the leading brands in the world aspire to associate with this top notch personal brand (Haig, 2011, p. 131). The appeal of brand Oprah is such that it has not only revolutionized and redefined the history of television, but has indeed been successful in configuring a successful commercial empire around the attributes and mass appeal of the name Oprah (Haig, 2011, p. 131). In that context, brand Oprah is associated with a Midas touch. The mere association of a product or service with the name Oprah is just enough to make it a public rage. For instance a slight association of the brand Oprah with Spanx not only helped this little known under-garments brand evolve into a lead seller, but also helped it accrue a net annual turnover of ?220 million (Stylist, 2013). The mere mention of the brand Kindle at the Oprah show was enough to make people run for buying a piece of this gadget (Stylist, 2013). The book recommendations made by Oprah Book Club are a guarantee to make a publication an international best seller in a matter of days (Stylist, 2013). Thereby, it goes without saying that commercially speaking, brand Oprah commands an immense brand value and appeal (Haig, 2011, p. 132). However, the thing that needs to be understood is that brand Oprah commands such a successful consumer appeal owing to certain specific brand strategies, which not only make the brand Oprah soar over the social limitations ascribed to race, ethnicity and social status, but make it a name closely associated with reliability,

Succession Planning of A.C. Milan Research Paper

Succession Planning of A.C. Milan - Research Paper Example The soccer team plays in Series A league. A.C. Milan was established in 1899 by Herbert Kilpin and Alfred Edwards among others. The soccer team has its entire history in the top Italian football flight with an exception of 1982–83 and 1980–81seasons popular as Serie A between1929–30 (Singer, 2010). The club’s owner is former Prime Minister of Italy with a controlling shareholding by Mediaset Silvio Berlusconi as well as Adriano Galliani, the vice-president. The soccer team is ranked as a wealthy and most valuable asset in the Italian, as well as world football. The soccer team was one of the founding members of G-14 group (now-defunct) in Europes leading football clubs as well as the replacement, European Club Association. Milans subsequent seasons of success were derived from the former player, Carlo Ancelotti. His November 2001 appointment allowed Ancelotti to take Milan to 2003 Champions League final. However, the soccer team was defeated Juventus through penalty shoot-out to secure the sixth European Cup for the club. The members won scudetto between 2003 and 2004 prior reaching 2005 Champions League final (Hastings, 2014). The focus also started with a beating from Liverpool through penalties irrespective of the lead of 3–0 during half time. Mission: â€Å"To maintain the balance of management and of accounts both to support sporting excellence and the activities associated with the expectations of our clients and our stakeholders. The economic and financial management oriented to structural sustainability must be in compliance with the provisions of UEFA Financial Fair Play† Changes in the soccer teams include movement in diversified lines of business, alternate global markets, and new technology demanding for new attitudes among soccer soccer team managers and with different competencies, talents and qualifications the A.C Milan soccer team believes in career development among the